Statistics are fundamental data to know if your strategy on social networks is effective or if you need to make changes.
What is engagement on Instagram?
When we talk about engagement rate on Instagram, we are talking about the degree of “loyalty” of your subscribers on this same social network.It is not the number of subscribers you have on your profile, but the degree of involvement, interest and interaction that your subscribers have with your photos, videos, stories or other Instagram content.
If you are a social media manager, you may well be familiar with the following situation:
Some social networks offer their users analytical tools to measure the success of a given campaign. On the other hand, it is not so easy to quantify the engagement rate on Instagram. For increasing instagram views you need to know more about it.
How to measure your engagement rate on Instagram?
This first point may seem obvious, but observing the exponential growth of your subscribers on any social network, as well as analyzing the frequency with which you get new subscribers, is fundamental. Many social media and digital marketers are convinced that if your number of followers does not grow on Instagram, your account will not be relevant to users of this social network. Keep this in mind.
It is very important to observe the number of likes of a publication, as well as to compare it with others with the number of subscribers of your account. A seemingly simple equation like this is a great indicator of the growth and popularity of your account.
Now that we’ve seen the most essential steps, let’s move on to something a little more complex. Analyzing the comments on each of your publications helps you measure the level of engagement of your subscribers.
The comments are the ones that will give you the best indication of your engagement rate. It only takes a second to “like”, but stopping to write a comment indicates greater user involvement.
In order for the user to bother to leave a comment, they must feel empathy or any emotion towards your brand. In a clearer and simpler way: if the number of comments on your account starts to increase, it means that you gain more and more users loyalty to your brand.
Other factors that influence your engagement rate
Using popular hashtags in your posts can boost your Instagram engagement rate and at the same time make you reach more followers.
Analyzing the most popular hashtags when you use them will help you make a list of the ones that work best for you. On this social network, hashtags have the function of keywords to optimize search engines.
Thus, and given that Instagram is a platform that encourages the combined use of images and hashtags, the user will be able to draw up a list of the most popular hashtags.
On the other hand, it is practical to take this data into account when publishing new content. The popularity of a particular publication also tells us what type of format subscribers prefer.
Timing A common mistake for many social media users is to overlook the time when they post their content. Think about it beforehand, what good is it to work on quality and interesting content for your subscribers if you post it at a time when it will be practically invisible to the